Norman Makoto Su


Profile picture of Norman.

Contact

Pronouns: he/him

Room #3259
UCSC Silicon Valley Campus
3175 Bowers Ave
Santa Clara, CA 95054 USA
normsu at ucsc.edu

LinkedIn
bluesky: normsu.bsky.social
mastodon: @normsu@hci.social
twitter: @normsu
google scholar profile

Note: I will not answer AI-generated emails. Prospective students, please read Stevie Chancellor’s excellent advice on how to email a professor.

If you are a high school student interested in research at UCSC, please check out The Science Internship Program (SIP). I do not have the resources to mentor high school students outside the SIP program.

About

I am an associate professor of Computational Media at the University of California, Santa Cruz. I served as UCSC’s inaugural Vice Chair for the Human Computer Interaction MS program from 2021-2026. I am also an affiliated faculty member in the Institute of Software Research at the University of California, Irvine.

I direct the Authentic User Experience Lab (AUX Lab) where we integrate empirical and humanistic methods in HCI to study and design with subcultures. By amplifying and predicting societal concerns and innovations, my research on subcultures envisions designs for members of marginalized and mainstream cultures. With my collaborators, I’ve studied a wide range of “users,” including corporate tech workers, roboticists, hardcore video gamers, hunters, small farmers, minimalists, Shia photographers, and Irish traditional musicians.

My academic interests lie in human–computer interaction (HCI), computer–supported cooperative work (CSCW), the humanities, ubiquitous computing, organizational/management science, and science & technology studies (STS).

I was program chair (with Nicki Dell and Renee Shelby) for the HCIC 2026 Annual Meeting whose theme was “AI’s Impact on Society.” I was a paper chair (with Xiaojuan Ma, Xinru Page, and Chiara Rossitto) for the 28th ACM SIGCHI Conference on Computer-Supported Cooperative Work & Social Computing (CSCW 2025), the premier venue for research in the design and use of technologies that affect groups, organizations, communities, and networks.

Publications can be found on my lab page.

Recent & Upcoming Travel

October 2026
Salt Lake City, Utah, USA
ACM Conference on Computer Supported Cooperative Work and Social Computing

June 2026
Estes Park, Colorado
Human-Computer Interaction Consortium

April 2026
Seoul, Korea and Osaka, Japan
UCSC Faculty Seminar Away

October 2025
Bergen, Norway
ACM Conference on Computer Supported Cooperative Work and Social Computing

August 2025
Stockholm, Sweden
KTH and Stockholm University

April-May 2025
Yokohama, Japan
ACM Conference on Human Factors in Computing Systems

June 2025
Delavan, Wisconsin, USA
Human-Computer Interaction Consortium

July 2023
Pittsburgh, Pennsylvania, USA
ACM Designing Interactive Conference 2023


News

Most current news at my lab page.