This talk will focus on findings from the first round of data collection for a research project in collaboration with Adler Planetarium, about how families are interacting with a new planetarium show. The show was designed very differently from a traditional planetarium show, favoring an immersive, visually stunning experience over a more content-rich didactic experience centering around a live speaker. Data includes written surveys, short interviews, and extended interviews (included stimulated recall of specific show visualizations) with planetarium visitors, as well as in depth interviews with show designers. Preliminary results indicate that patrons are seeking a show that allows them to "experience space," (much as one would visit an aquarium to experience fish firsthand) rather than a didactic experience. To this end, it appears that scientific visualizations can provide a positive and productive experience even when the accompanying narrative has very little content or explanation. In addition, specific artistic decisions such as color choice can influence the ways in which planetarium visitors interpret a visualization, and should therefore be considered carefully if a visualization is to be made available for educational purposes.