May 17, 2004
GPS in Unusual Places
This is just plain wild. Coke has a promotion for their summer marketing blitz that includes a number of GPS-enabled coke cans hidden in the normal distribution. When you find one, you press a button to activate the can, this turns on a GPS reciever and a cellphone transponder that will direct the coke people to you to deliver your prize.
As part of the soft drink firm's Unexpected Summer ad campaign, specially designed Coke cans feature a Global Positioning System (GPS) satellite transponder and cell phone.
Winners who find one of these cans press a button to activate it, volunteer to participate and then have the grand prize delivered to them wherever they are.
The high-tech cans feature specially designed graphics and a recessed panel with buttons that, when pressed, activate the GPS technology and cellular phone. The inside of each winning can is configured with a Subscriber Identity Module (SIM) card that enables the can to serve as a cell phone that works in conjunction with the GPS transponder.
Not the usual place to find GPS, but very cool none-the-less.
Posted by elkaim at May 17, 2004 2:36 PM